A good view on marketing

A good marketing view
In www.marketingprofs.com/3/young10.asp, a question & answer goes:

"Young: For you, personally, what does it mean to have respect as a marketer in an organization?

Strain: It’s a couple of things. As a marketer, it means that others believe that you understand the market and that you can appropriately represent the customer within the company. That’s the source of credibility.

(...)

So I think respect from a marketing standpoint is if the company feels the marketer understands the customer and can represent the customer in those conversations; that’s probably the most important thing that they can do. There are the strategic and the tactical marketing things that need to come into play, but if you’re able to really understand who your customer is and how they perceive your product and company, that’s the source of respect."

(Young: Roy Young; Strain: Matt Strain - please go to www.marketingprofs.com to read the whole interview)

"Appropriately represent the customer within the company". I like that :)